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Anissa McLaughlin
  • Community Marketing
  • Design
  • About
  • Contact

Spirit Airlines Rebrand

Spirit Airlines is well-known for their affordable domestic and international flights. The concept of this rebrand was “The Spirit of the Destination.” The Window Pin combines the idea of arrival with a destination pin with the idea of exploration through the imagery of an airplane window inside the pin. The result is a dynamic logo that can be scaled to create depth and texture through printed collateral, paired with a typeface that adds a splash of personality and fun. 

My responsibilities as Project Manager include coordinating with other team members to make sure the project is done in a timely manner, facilitating specific tasks, and designing the print collateral.

Role: Project Manager | Designer

Tools & Skills: Adobe CC (Illustrator, Photoshop, InDesign), Print Design, Research, Branding, Storytelling, Pitching, Copywriting, Project Management, Teamwork

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Spirit Branding.png
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Boarding Pass MockUp.png
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